Marketing Leadership Forum 2018

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    Programme

     

    A result of ongoing dialogue with your peers, the forum agenda is aligned with the most relevant market developments.

    Key topics for the 4 Streams in 2017 included:

    CMO Leadership

    • Modernizing a Global Marketing Organization – Strategies for leading a successful transformation
    • Reinvigorating an Established Brand – Positioning for growth in a competitive landscape
    • Agency vs In House Marketing – Determining the best fit for your organization
    • Keeping the Customer at the Heart of Marketing Strategy  –  The journey towards greater customer-centricity
    • Marketing to Millennials – Tips and techniques for reaching the largest and most influential generation of consumers
    • CMOs Speak Out – Best Practices for managing resources, budgets and prioritizing projects
    • Making Sense of the Data – Dissecting Massive Amounts of Information to Better Understand the Customer

    Customer Engagement

    • Keeping the Customer at the Heart of Marketing Strategy – The Journey towards greater customer-centricity
    • Listening to the Voice of the B2B Customer –  Tips for effectively listening to this audience
    • The Mobile Customer Experience –  Building modern mobile-friendly experiences
    • Social Media – Leveraging platforms to understand and engage customers
    • Marketing to Millennials – Tips and techniques for reaching the largest and most influential generation of consumers
    • Making Sense of the Data – Dissecting Massive Amounts of Information to Better Understand the Customer
    • Customer Experience – Discussing the most innovative developments

    Content Strategy

    • Content is King – Creating and deploying high-quality strategies for content marketing
    • Show Me the Money – Measuring and reporting your content’s ROI
    • Connecting With Your Audience ¬– The art of infusing story telling in your content strategy
    • Adaptive Content ¬– Top approaches in the omni channel era
    • Being Relevant – Creating content for millennials
    • Going Viral – Crafting an effective video marketing campaign
    • Personas and Content – Using personas to shape content marketing strategy

    Digital Marketing

    • OmniChannel Digital Experience – Building and delivering a consistent experience across multiple channels
    • Effective  Digital Marketing Strategies –  Implementing a successful approach to drive growth
    • Making Sense of the Data – Dissecting massive amounts of information to better understand the customer
    • Market Automation – Delivering prospect-centric strategies
    • Connecting the Dots – Digitizing the customer journey
    • Spotlight on Search Engine Optimization – The nuts and bolts of optimizing your site
    • Going Viral – Crafting an effective video marketing campaign
    • Marketing and Innovation – Linking marketing and innovation to improve customer return and reach
    • The Mobile Customer Experience –  Building modern mobile-friendly experiences
    • Social Media – Leveraging platforms to understand and engage customers

    Keynote Presentations

    Keynote presentations offer a motivational and entertaining perspective on fundamental issues challenging management. The achievements of our Keynotes and their pioneering endeavors directly influence your job today. Delivering thought provoking and frank accounts of their experiences, our Keynote presenters give you the drive to develop forward-thinking ideas and strategies for your organization.

    Panel Discussions

    In addition to the traditional session format, panel discussions have been organized to give you multiple perspectives on a topic. The panel is composed of industry practitioners ready to share their ideas and debate strategic issues. As an attendee, you are encouraged to put forward your ideas, opinions and opposing arguments, creating a truly interactive Summit.

     

    Think Tanks

    Join a select group of industry peers setting the tone, pace and goals of your chosen topic in a professionally facilitated environment. Participant numbers are strictly limited, ensuring all have the opportunity to share their problems and solutions to commonly shared professional challenges. Topics for discussion are selected from industry feedback received during the development of the Summit Program.

     

    Speaker Videos